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Serving Raleigh, Durham, Chapel Hill, NC
 

Our Custom Web Site Development Process

We want our potential customers to know the process we use in creating a custom web site. Below are the typical stages in a web design project at Kaufman Web Design.

1. The Initial Consultation to Determine Business Objectives

We meet with you and your group in person to talk through the details and goals of your project. You can also see how we do business. This is a chance for you to ask us any questions you may have about the process or our company. Communication is a major part of a successful web site project, and at this early stage, we encourage you to ask questions so you can feel at ease.

2. The Proposal is Created

Once we have gathered enough information about your web site needs, we will prepare a proposal. With this in hand, you will know the scope of our solution, what our costs are, and how long the process is estimated to take.

3. The Contract is Reviewed and Signed

Once you have reviewed the proposal and it meets your needs, we write up the final contract. Our contract has all the details of the project as well as the other legal stuff. It solidifies our agreement together.

4. We Provide the Design Mockups

The first phase of the web site design process is creating a design mockup based on what you have told us (layouts, color preferences, etc). After some feedback and review cycles, we have a final professional looking design. We then move on to content gathering and site creation.

5. The Gathering of Content

The heart of any web site is the information it contains. The best web site design in the world will be useless if the site does not provide relevant content for the target audience. In this stage, we help you compile (and if needed, help write) the text that will go on each page of the web site. This also involves choosing images and photos that complement the text.

6. Creating the Web Site/Search Engine Optimization Strategy

Once you have provided the content for the web site, we go to work building it. We communicate with you regularly to let you know how things are progressing. Using HTML, CSS, Javascript and all the other geeky web stuff that happens behind the scenes, our team of developers do their thing. At this point, we are also implementing any search engine marketing techniques you require. This process makes sure your site will rank well for the keywords your target market is entering in the search engines. Finally we make sure all pages are fully accessible (to those users who have hearing or visual impairment).

7. Site Launch

When the entire site has been reviewed by you, and the final okay is given, we upload the site to the web server (if you need web site hosting, we have that in place and ready). We always do a final check once it is "live" to make sure everything is A-okay. At that point, the new web site is ready for traffic!

8. Ongoing Support/Maintenance/Training

If included in your contract, we conduct ongoing web site maintenance to make sure your search engine rankings are high and that fresh content is added to your site on a regular basis. It is important to avoid letting web site content go stale. As another option, we have a Certified Instructor on staff who is available to teach your staff how to maintain and update your site. This service is one of the many benefits that make our company unique. This is a great option to take advantage of if you already have the staff who can take your web site project and run with it.

Contact us today for a free consultation.

 

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"Kaufman Web Design provided our firm with the creativity and expertise needed to upgrade and improve our web site. A company's web site should reflect their business as well as their persona. Kaufman Web Design was able to incorporate both for our web site through their sharp design concepts."

Jim Almonte
Waterman Design Associates
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